Think of Niceland as your friend in Iceland

Niceland is an online magazine focused on the nicer things in Iceland. It draws attention
to the lesser-known elements of Icelandic culture, nature, events and history, thus exposing them
to a wider international audience.

The Niceland Shop stocks products by a carefully curated selection of makers and designers,
often offering exclusive and super-special finds alongside fun and informative stories about
what makes them tick.