Our Team



Oliver is a technology entrepreneur who has served as Head of Innovation at the Walt Disney Company and co-founder of video sharing platform Revver. As CEO of theAudience, Luckett worked with clients such as Obama for America, Coachella, Pixar, and American Express. He has helped managed the digital personae of hundreds of celebrities and brands worldwide. He is also co-author of the best selling book “The Social Organism”.


Heiða Kristín Helgadóttir

Heiða is a political entrepreneur from Reykjavík, Iceland and a key figure in Icelandic politics over the past six years. Prior to partnering up with Mr. Luckett to found EFNI, Heiða was a Parliamentarian who held various board member seats. She was the political advisor and campaign manager to Mayor of Reykjavik Jón Gnarr and vice chairman for the Welfare Committee of Reykjavík. She also has a background in media and PR.

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Frosti Gnarr
Creative director

Frosti has an MA degree in editorial design from Hogeschool voor de Kunsten Utrecht. He has previously worked for various advertising firms as an art director as well as teaching at the Icelandic Academy of the arts and the Icelandic school of photography where he also serves as a board member.

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Daníel Ingvarsson

Daníel has a degree in software engineering from RU and a background in entrepreneurship.


JúlíuS Fjeldsted

Júlíus has a M.Sc. in Finance and International Business from Aarhus Business School. He has previously worked for various financial institutions and advisory firms. His most recent involvements before joining EFNI include Tech M&A and Corporate advisory.

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Magnús Hreggviðsson
ART Director

Magnús is a graphic designer with a background in advertising and brand creation.



Þorsteinn has a Diploma in entrepreneurial studies from RU and a BA degree in philosophy from Columbia. Previously worked for Iceland's largest IT company in various position for eight years. Has experience with creating and developing technology solutions. 

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Arnar Freyr Kristjánsson

Arnar has a degree in computer science from RU and background in software development.