Our Team



Oliver is a technology entrepreneur who has served as Head of Innovation at the Walt Disney Company and co-founder of video sharing platform Revver. As CEO of theAudience, Luckett worked with clients such as Obama for America, Coachella, Pixar, and American Express. He has helped managed the digital personae of hundreds of celebrities and brands worldwide. He is also co-author of the best selling book “The Social Organism”.


Heiða Kristín Helgadóttir

Heiða is a political entrepreneur from Reykjavík, Iceland and a key figure in Icelandic politics over the past six years. Prior to partnering up with Mr. Luckett to found EFNI, Heiða was a Parliamentarian who held various board member seats. She was the political advisor and campaign manager to Mayor of Reykjavik Jón Gnarr and vice chairman for the Welfare Committee of Reykjavík. She also has a background in media and PR.

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Frosti Gnarr
Creative director

Frosti has a BA degree in graphic design from The Icelandic Academy of the Arts and an MA degree in editorial design from Hogeschool voor de Kunsten Utrecht. He has previously worked for various advertising firms as an art director as well as teaching at the Icelandic Academy of the arts and the Icelandic school of photography where he also serves as a board member.



office manager

Prior joining the team, Björg worked across the field in art and media. She has a degree in Architecture from Glasgow School of Art.



Maria has a M.Sc. in Economics from the University of Iceland and an AMP from IESE Business school in Barcelona. Before joining Efni, Maria held a position as Vice President at the global pharmaceutical company Alvogen and as Managing Director for its local operations in Iceland. Maria serves on the board of the Federation of Icelandic Industries.

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Magnús Hreggviðsson
ART Director

Graphic designer with a background in advertising and brand creation and has previously worked for various advertising agencies.



Þorsteinn has a Diploma in entrepreneurial studies from RU and a BA degree in philosophy from Columbia. Previously worked for Iceland's largest IT company in various position for eight years. Has experience with creating and developing technology solutions.